One of the key ways of creating a circular economy is to remanufacture products at the end of their normal life, only disposing of those parts and materials that can genuinely no longer be used, with even those being recycled. However the image of remanufactured goods among consumers, whether individual or commercial, tends to value them less than new products. Recent research has shown that this perception is far less of an issue if the products are leased than purchased but it remains a potential barrier to the uptake of this type of product.
Enter Product Regeneration, where products are not only remanufactured but also brought up to the latest, leading edge technical specification as well as provided with the latest design aesthetic. That will go a long way to overcome any stigma the regenerated products may have, whether bought or leased. I don’t know if this approach will work with all (physical) products or maybe only technical ones as thinking about that is stretching my brain a little, but I can’t see any reason why not.
The Cool-Curve team is beavering away developing an exciting range of ultra efficient light bulbs that will be designed from scratch to be remade at the end of their life. However that is not the end of the story, as the products will be regenerated to incorporate the latest LED and driver technology. In addition they will receive the latest design treatment ensuring the latest trends are incorporated. We don’t know what they will look like but that’s the exciting thing - we do know they’ll be fantastic!